Make your website a high-conversion
marketing weapon.
Make your website your
high-conversion
marketing weapon.
Make your website your
high-conversion
marketing weapon.
If your website isn't converting, or you know the copy is old, sloppy, or a never-updated-placeholder,
this is how you fix it.
120+
120+
Websites written
Websites written
450+
450+
Copywriting projects
Copywriting projects
Uh oh…
Uh oh…
If you're not winning enough enquiries from your website, you're probably pretty miffed. After all, you paid eight grand for it, and you're chucking a load of cash at marketing to send people there. And for what — so they can take a peek, and then head off somewhere else?
That competitor, the next website, is eating your lunch up and winning the leads. But your business is hungry.
76% of B2B buyers say they'll steer clear of suppliers with a bad website, and 61% of 'em want to trust someone's website enough they'd be happy to enquire without meeting someone first. If your website isn't doing that through copy, you're in trouble.
You've probably known you need to fix the copy on your website for a while. If you're apologising for your own website when you hand out a business card, those visitors will probably share your opinion of it.
Good news (finally) — it's fixable. All without a rebuild or a six-month agency project that costs four or five figures.
If you're not winning enough enquiries from your website, you're probably pretty miffed.
After all, you paid eight grand for it, and you're chucking a load of cash at marketing to send people there. And for what — so they can take a peek, and then head off somewhere else?
That competitor, the next website, is eating your lunch up and winning the leads. But your business is hungry.
76% of B2B buyers say they'll steer clear of suppliers with a bad website, and 61% of 'em want to trust someone's website enough they'd be happy to enquire without meeting someone first. If your website isn't doing that through copy, you're in trouble.
You've probably known you need to fix the copy on your website for a while. If you're apologising for your own website when you hand out a business card, those visitors will probably share your opinion of it.
Good news (finally) — it's fixable. All without a rebuild or a six-month agency project that costs four or five figures.
“Lawrence’s copy has been a game changer.
We’ve literally watched users stay hooked and read line-by-line in our Hotjar analytics.”
“Lawrence’s copy has been a game changer.
We’ve literally watched users stay hooked and read line-by-line in our Hotjar analytics.”
Chris Miller, 3FD
The process
The process
First date
We start with a proper chat (video call, or a hot bevvy if you're near Southampton). I'll want to know what you're trying to achieve, what you're tracking, and what your messaging should be.
By the end, we'll have picked the three pages I'm rewriting. These are likely the ones getting the most traffic, or the ones with the most money close to them.
Battle plan
We start with a proper chat (video call, or a hot bevvy if you're near Southampton). I'll want to know what you're trying to achieve, what you're tracking, and what your messaging should be.
By the end, we'll have picked the three pages I'm rewriting. These are likely the ones getting the most traffic, or the ones with the most money close to them.
I go away with my notes, get my thinking cap on and come back with my ideas for each page. It'll cover what it needs to say, who it's talking to, and what proof it needs to back it up.
If we're short on case studies, client quotes or figures, now's the time to dig them out or make a few calls.
Rewrite
Now I get my head down and write. Headlines, body copy, the words on your buttons across three pages, laid out section by section, so you can picture them on your site. Written in the right way, for the right people.
Then it's your turn to read and add a few notes. I'll make any changes and give everything a final polish. You end up with three pages ready to go live and start winning the work that's been wandering off to your competitors.
Debrief
Now we find out what the new copy can do.
If you're not tracking enquiries yet, I'll help you get it set up before launch, so from day one we're counting form fills, phone calls and clicks on "get a quote".
For many clients, we'll then start rewriting the rest of the site. Otherwise, we'll just watch the new leads roll in.
Battle Plan
I go away with my notes, get my thinking cap on and come back with my ideas for each page. It'll cover what it needs to say, who it's talking to, and what proof it needs to back it up.
If we're short on case studies, client quotes or figures, now's the time to dig them out or make a few calls.
Rewrite
Now I get my head down and write. Headlines, body copy, the words on your buttons across three pages, laid out section by section, so you can picture them on your site. Written in the right way, for the right people.
Then it's your turn to read and add a few notes. I'll make any changes and give everything a final polish. You end up with three pages ready to go live and start winning the work that's been wandering off to your competitors.
Debrief
Now we find out what the new copy can do.
If you're not tracking enquiries yet, I'll help you get it set up before launch, so from day one we're counting form fills, phone calls and clicks on "get a quote".
For many clients, we'll then start rewriting the rest of the site. Otherwise, we'll just watch the new leads roll in.
Investment
Investment
£950 + VAT
£950 + VAT
50% upfront, and 50% on completion. Nice and simple.
50% upfront, and 50% on completion. Nice and simple.
Is it worth it?
Is it worth it?
Almost always — and you can count it.
Say your site brings in five leads a month, and we double it to ten. Now say those extra leads turn into one more sale a month, on work worth around £500.
That's twelve extra sales a year. £6,000, from a £750 investment. Eight times what you put in.
And that's the cautious version. When leads and conversion rates both climb, the sums get a lot more fun.
If you'd like my help, I can meet with you every quarter, go through the numbers together, then rewrite and tweak pages to push them even further.